BOOK TOUR

I'm excited to be a stop on the 

blog tour for 

T.C. LoTempio

and her new book

PURR M FOR MURDER

Book 1 in the Cat Rescue Mysteries

Sydney McCall left behind an ex-fiancé and a New York advertising job to return home to Deer Park, North Carolina and help her sister, Kat, run the local animal shelter, Friendly Paws. Determined to save the shelter from financial trouble, Sydney and Kat organize a cat café fundraising event at a local coffee shop. Things are looking up until their landlord, Trowbridge Littleton, threatens to shut down the event. When Sydney drops by his art gallery to make peace, she finds Kat--along with Littleton's dead body.

Local homicide detective Will Worthington--who just happens to be Sydney's old high school crush--is highly suspicious of the sisters' involvement. Desperate to clear their names from the suspect list, Sydney pounces on the investigation. With the help of one of the shelter cats, a savvy orange tabby named Toby, Sydney begins poking her nose into other local businesses whose owners may have benefited from Littleton's death--until the killer notices she's pawing a little too closely at the truth.

Delightfully clever and charming, Purr M for Murder, the first in a new series from nationally bestselling author T. C. LoTempio, will leave readers clawing for more.

A word from T.C. LoTempio

Promotion – a Writer’s necessary Evil

Guest blog by T. C. Lotempio

Okay, you’ve written a book and joy of joys, it’s been accepted by a publisher! You’ve done the rewrites, handed it in on time – now what?  A writer’s job doesn’t just stop with the writing and editing of a book, oh, no.  Promotion is a necessary evil in the life of a writer.  You’ve got to get your name out there, otherwise how are people going to pick your book out of the hundreds of thousands available?  Below are some tips to make your promotion hell easier!

1.      Set up a website- a web presence is important! After all, you want readers to be able to find you!  You can hire a professional web designer or, for small fee, you can purchase software that will guide you through the process of creating an eye-catching webpage.  Your site should include:

·        Book jacket images alongside info about your new book on the home page

·        “About the Author” page

·        Appearance schedule (for book signings and other events)

·        Great quotes from reviewers and other authors

·        Contact info to let readers know how to get in touch with you.       

     (Consider opening an email address specifically for this purpose.)

·        Your publicist’s contact information for media inquiries

·        Links to online booksellers.

          You might also consider:

·        Setting up a blog on your website (Write about what you’re currently working on, the inspiration behind your writing, etc.  Or, try blogging from the point of view of one of your characters!)

·        Links to other websites

·        "Press Room" page for media who want access to photos, video clips, press releases, etc.  Best for those authors who receive many interview requests. 

·        Mailing list sign-up form: Send fans the latest news!   

Once your website is up and running, create an email signature that includes a link to the site to help drive visitors there.

2.      Create an online presence/profile via Facebook

C’mon everyone knows what Facebook is!  It’s one of the best marketing tools around.  Set up a page and create a personal profile.  Join different writer’s groups and interact.  When you have a new release, a Facebook online release party is a surefire to connect with a growing number of people online.  Once your profile is set, invite friends to join your personal network.  Reach out to friends and family, and anyone whose interests indicate that they may become a potential reader.  Facebook is most valuable as a marketing tool the more "friends" you have. 

3)    Build Relationships with Booksellers and Librarians

It’s a good idea to stop into your hometown bookstores, or those you pass in your travels, to sign copies of your books.  We call these “drop-in stock signings” or “drive-by stock signings.”  Introduce yourself to an employee or store manager.  Explain that you’re an author and would like to sign any copies of your book that they have in stock.  The stores are always happy to oblige, and may even put “Autographed by the Author” stickers on your books, or move them to a special “Signed Copies” display.  This will help the books move faster!   If you have major travel planned, with enough advance notice your publicist can often call ahead to let bookstore managers know to expect you during your trip.

Don’t be put off if you learn that the store doesn’t have any copies of your book.  The value of drop-in stock signings lies in meeting booksellers—this is your opportunity to get them excited about your book! 

Something also often overlooked: Introduce yourself to your local librarians – especially if you are a regular browser!  Libraries are a good avenue of promotion and it helps if you can build a relationship with them. 

These ideas are just the tip of the iceberg.  There are many more ways to get yourself out there – and sell books!

About T.C. LoTempio

While Toni Lotempio does not commit – or solve – murders in real life, she has no trouble doing it on paper. Her lifelong love of mysteries began early on when she was introduced to her first Nancy Drew mystery at age 10 – The Secret in the Old Attic. She (and ROCCO, albeit he’s uncredited) pen the Nick and Nora mystery series from Berkley Prime Crime – the first volume, MEOW IF ITS MURDER, debuted Dec. 2, 2014. Followed by #2, CLAWS FOR ALARM. #3, CRIME AND CATNIP, was released in December. She, Rocco and Maxx make their home in Clifton, New Jersey, just twenty minutes from the Big Apple – New York. Catch up with them at www.tclotempio.net and www.catsbooksmorecats.blogspot.com Where to find them: ROCCO’s blog: www.catsbooksmorecats.blogspot.com Website: https://www.tclotempio.net/   facebook: https://www.facebook.com/toni.lotempio.5 Twitter: @RoccoBlogger - https://twitter.com/@RoccoBlogger Purchase Link: Amazon  B&N

~*~*~*~*~*~

*****!!!GIVEAWAY!!!*****

Two (2) print copies of

PURR M FOR MURDER

(Open to USA only)

Winners will be chosen after March 17 

at the end of the tour

Enter using the Rafflecopter form at the end of this post.

This giveaway is through Great Escape Book Tours, not Lisa Ks Book Reviews.

www.escapewithdollycas.com

TOUR PARTICIPANTS
March 8 – Girl Lost In a Book 
March 8 – Moonlight Rendezvous 
March 8 – Melissa's Eclectic Bookshelf 
March 9 – Bibliophile Reviews 
March 9 -  Must Read Faster 
March 9 – Celticlady's Reviews 
March 10 – Book Babble 
March 10 – Cozy Up With Kathy 
March 10 – Classy Cheapskate 
March 11 – A Cozy Girl Reads and Writes
March 11 – Babs Book Bistro
March 11 – Island Confidential
March 12 – Shelley's Book Case
March 12 – Lisa Ks Book Reviews
March 13 – My Journey Back
March 13 – Mochas, Mysteries and Meows
March 13 – The Pulp and Mystery Shelf
March 14 – Books, Movies, Reviews. Oh my!
March 14 – Brooke Blogs
March 14 – View from the Birdhouse
March 15 – Texas Book-aholic
March 15 – Mystery Thrillers and Romantic Suspense Reviews
March 15 – Books Direct
March 16 – Melina's Book Blog
March 16 – 3 Partners in Shopping, Nana, Mommy, & sissy, Too!
March 16 – Laura's Interests
March 17 – The Book's the Thing
March 17 – Jersey Girl Book Reviews
March 17 – A Holland Reads

GOOD LUCK!

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